1.1 This AI Use and Compliance Disclosure outlines how Mindcell Sales Training Ltd. ("Mindcell," "we," "us") uses Artificial Intelligence ("AI") responsibly and transparently across our operations, including in our training content, marketing, digital products, and internal services.

1.2 By engaging with our AI-enabled platforms, services, or content, you acknowledge our commitment to ethical and lawful AI practices in accordance with the UK AI Framework, the EU AI Act, and other applicable standards.

2.1 Mindcell leverages AI to enhance learning and training delivery, personalise sales enablement materials, streamline operations, and support client engagement.

2.2 We may use AI to:

• •Simulate coaching conversations
• Draft sales and training content
• Personalise learning journeys
• Analyse performance and engagement trends
• Generate media assets for social content and training (e.g., video, voice, imagery)

2.3 Whilst AI supports and enhances our work, it does not replace human involvement. AI is used selectively and responsibly, and not all content or services are AI-generated or AI-assisted.

3.1 Mindcell is committed to human-centred, ethical AI. All AI-generated outputs used in public-facing or client-facing materials are reviewed and approved by qualified team members.

3.2 We disclose AI-generated content where appropriate, particularly in training modules, learning simulations, and promotional materials.

3.3 Mindcell does not rely on AI to make solely automated decisions that affect individuals' rights or employment without meaningful human oversight.

4.1 Mindcell complies with the UK GDPR, EU GDPR, and related data protection laws.

4.2 We do not use identifiable personal data to train AI systems unless explicit consent is obtained and appropriate safeguards are in place. These safeguards include: clear data subject consent, strict access controls, data minimisation techniques, encryption, and regular review of processing activities.

4.3 Any data processed by AI systems for content generation, analytics, or personalisation is anonymised or pseudonymised.

4.4 We use third-party AI tools—such as OpenAI’s ChatGPT, Google Gemini, Adobe Firefly, and other similar platforms—to support content generation and automation. This includes use in marketing, social media, and training delivery. Data minimisation is practised at all stages when interacting with these systems.

4.5 We limit the sharing of personal data with AI tools and only do so when it is legally compliant, risk-assessed, and proportionate to the task.

4.6 For more information on how we handle personal data, please refer to our Privacy Policy available on this website.

5.1 Clients, learners, and users may not:

5.1.1 Use our AI-generated content to impersonate individuals, create misinformation, or mislead audiences.

5.1.2 Modify AI-generated outputs in a manner that introduces bias, discrimination, or reputational risk.

5.1.3 Reuse, distribute, or commercialise Mindcell’s AI-generated outputs without written permission or proper attribution.



5.2 Any breach of these prohibitions may result in termination of access to services, reporting to relevant authorities, or legal action, in accordance with applicable UK laws and regulations governing responsible AI use. This includes but is not limited to the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and guidance from the Information Commissioner’s Office (ICO) on AI and Data Protection. Mindcell also aligns with the UK Government’s AI Regulation White Paper (2023), which promotes transparency, accountability, and fairness in AI development and deployment.

6.1 Whilst AI enhances efficiency and creativity, its outputs may occasionally include errors, outdated information, or unintentional bias.

6.2 All AI-generated content is intended to support—never replace—professional judgement, subject-matter expertise, and human interaction.

7.1 This disclosure may be updated to reflect changes in law, regulation, or technology.

7.2 The latest version will always be available on our website.

7.3 Continued use of our AI-supported services and content signifies agreement with the most current version.

For any enquiries, concerns, or feedback about our use of AI, please contact:

Mindcell Sales Training, Ltd

Office 6, Mitchell House

Brook Avenue

Salisbury Green

Southampton

SO319HP

United Kingdom

+44 01489 589 880

 info@mindcell.co.uk

Updated: 2 January 2026